Fashion brands and retailers often say that what they do is a response to what ‘the consumer’ demands. ‘They’ service ‘our’ needs and desires for style, price and the latest trends. Because ‘we’ get what ‘we’ demand, ‘we’ are responsible for all that is good, bad and ugly in the fashion industry. So, when we find out that we are benefiting from other people’s exploitation, as ‘consumers’ we are responsible both for that exploitation and for doing something about it.